I’m opening a connection-led pousada, or boutique inn, in Paraty, Brazil in the upcoming months. During this opening prep, I’ll be sending casual updates into the process, alongside some of my regular brand strategy dispatches.
Hi hi! Here’s another quick dispatch about progress on opening the pousada, this one from a very special recording studio: My childhood bedroom in Ohio!
I’m here for a quick 3 day visit, so we’ll keep this one fast and loose.
This week, I’ve been working on:
Ordering amenities aka shampoo, conditioner, soap, etc. I move through this quickly but I’m realizing I could talk about all these topics for a good 20 minutes+ 😂
Progress on the visual identity and interiors
Finding a booking and reservations software
Confirming an accounting software (thrilling, I know!)
Finally upgrading my iPhone from an 8 to a 15… it’s a whole new world
This week is all about making progress while trying to soak up family time and survive 2 very long international travel days. Here’s a 5 minute check-in (com legendas em português):
Brand newsletters I love:
You most likely signed up for this newsletter looking for content related to brand strategy! These latest dispatches are more focused on the pousada, so in the meantime, I want to share some of my favorite brand or work-related newsletters for you to check out:
Alongside this list that I compiled a few months ago ^ I would add
and, and I’m sure I’m forgetting someone else! I love newsletters!—
Let’s chat!
If you dig what I’m putting down:
Shoot me a reply back or comment on this post
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