Hello!

I have a lot of opinions, and I'm sharing them here!

What even is "brand" these days? Come along on the ride with me as I break down brands, highlight interesting brand strategy, and explore what makes certain brands resonant with customers.

I’m a freelance brand strategist based in Paraty, Brazil (ex- Shake Shack, Sofar Sounds, Groove). Here’s my site, if you’d like to learn more 🤗

Update: I’m opening a connection-led “pousada,” or boutique inn, in Paraty, Brazil, and am sharing quick progress reports as I get ready to open! Stay tuned.