Name + brand identity reveal for the pousada

Get a behind the scenes of the process

I’m opening a connection-led pousada, or boutique inn, in Paraty, Brazil in the upcoming months. For a quick 101, read this. During this opening prep, I’ll be sending casual updates into the process, alongside some of my regular brand strategy dispatches.

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!!! Super excited to share the official name + a glimpse of the brand identity for the pousada: Introducing O Portalzinho, or “The Little Portal” 🗝️

O Portalzinho “é uma pousada pra quem gosta de gente” – a hotel for people who like people 🤗

Here’s a 5 minute deep dive into how we created the brand:

After doing this for many clients, it’s always super fun to create the brand identity for your own project - big shout-out to my partner in The Office of Beloved Brands, super talented Libby Connolly, for bringing it to life in the visual identity, and Clarissa at Quinta Estúdio for helping to inspire it through the interior design.

If you’d like to get updates, sign up on oportalzinho.com 📨 Em breve em Paraty 🇧🇷

I’ve also been sharing more on Instagram if you’d like to follow along there.