Announcing: The Office of Beloved Brands!
A new collaboration
Super excited to share — fantastic designer and friend Libby Connolly and I teamed up to create a new offer combining our branding backgrounds to offer visual + verbal identity for products with purpose.
Introducing: The Office of Beloved Brands 🤗
We met via IndeCollective last year, and we quickly bonded over our opinions on which companies we want to work with and our thoughts on branding. We want to offer an alternative to larger agencies, combining Libby’s agency background with my in-house background.
I’ve been itching to collaborate more hands-on with someone else for years now, and I'm so excited to do so with Libby!
Would love for you to check it out — please do be in touch if you know any brands looking for a new identity or refresh 😉
P.S. Brand by Brandy is still here 🙌 The Office of Beloved Brands is specifically for overall brand identity projects.
P.P.S. You might remember Libby from our Mad Libs video, where we brainstormed brand strategy for… coffee pods for preschoolers
Other brand bits and bobs:
- ’s Substack is about the behind-the-scenes of a restaurant reopening, and I think it’s such a great example of bringing your audience in on the process that they don’t normally get to see. Perfect example of more founder-led content I’d love to see. Found out about it from a food media roundup in the always fantastic
This piece on immediately outdated home renovations due to ever-faster-moving trends also made me think about how I’ve felt this way with a lot of brands’ visual identities I see lately. I think both might have to do with relying on too many mood boards vs. creating something distinct that feels truly grounded in the overall identity.
I always enjoy VML (formerly Wunderman Thompson)’s Future 100 report each year. A few standouts from the list for me:
01 - Emotioneering: New emotional metrics are in the making for brands. “It’s time for brands to disrupt the rational and explore the disruptive power of emotion. Consumers will invest in the brands that add emotional value to their lives in the form of re-enchantment.”
04 - The New Etiquette: Cultural influencers issue etiquette refreshers for collective experiences. “In a time when facilitating togetherness holds so much promise, setting guidance on expected behaviors could bring us together.” (Made me think a lot about Priya Parker’s The Art of Gathering!)
05 - Prosocial Effervescense: Mass collective experiences are fulfilling a yearning for connection and belonging. “The biggest opportunity that brands have is getting people to connect with each other—how this brand can serve a community as a collective rather than the individual inside the community.”
22 - Transcendant Travel: Self-betterment and life-affirming moments are the new travel requirements. “Travelers are keen to throw themselves into experiences that are truly transformative and that will have an impact on their lives beyond the immediate trip”
35 - Dopamine Packaging: Brands are redesigning their packaging and identities to inject a boost of dopamine—the “feel-good” hormone. “By injecting color into
their identities and packaging, brands are delivering emotional uplift. Consumers will actively seek out brands that give them a reason to smile.”
48 - Relational Dining: People are supping with strangers to combat loneliness and nourish communities. “While the dinner table has always been a place to gather family and friends, it is now deepening those roots, serving up community strengthening and radical reconnection.”
Really enjoying
for practical tips on relying less on social media for your marketing.
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Check out my full site and of course, The Office of Beloved Brands
If you want to support my work in another way, I do have paid subscriptions turned on. I’m not offering additional content at this time for paid subscribers, so it’s kind of like a tip jar. A completely optional tip jar 😊
Oh my goodness thank you for the shout out, and two I LOVE YOUR WEBSITE BRANDING LOOK. The green and the red phone?!? FIRE. I love it.